Date: Friday, September 2, 2011, 3:00am MST
Patrick O'Grady Reporter - Phoenix Business Journal
Social media in its various forms, from micro blogging to video posting, is growing. More marketing money is pouring into the sector.
Google Inc. is the dominant provider of video and social media traffic. Its products include YouTube as well as the recently launched Google+. But social media sites such as Facebook, Twitter and LinkedIn all rank among the 50 most-visited websites, garnering tens of millions of unique visitors per month.
That leads to more ad spending, and Forrester research is anticipating that ad spending on online media will grow from about 19 percent this year to 35 percent of the total media buy in 2016.
Patrick O'Grady reports on technology, solar energy, utilities, manufacturing, aerospace, defense, sustainability, telecommunications, the Arizona Corporation Commission and other related topics.
Patrick O'Grady Reporter - Phoenix Business Journal
Social media in its various forms, from micro blogging to video posting, is growing. More marketing money is pouring into the sector.
Google Inc. is the dominant provider of video and social media traffic. Its products include YouTube as well as the recently launched Google+. But social media sites such as Facebook, Twitter and LinkedIn all rank among the 50 most-visited websites, garnering tens of millions of unique visitors per month.
That leads to more ad spending, and Forrester research is anticipating that ad spending on online media will grow from about 19 percent this year to 35 percent of the total media buy in 2016.
Patrick O'Grady reports on technology, solar energy, utilities, manufacturing, aerospace, defense, sustainability, telecommunications, the Arizona Corporation Commission and other related topics.
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